Skip to content

A web agency using AI and automation: less waiting, more that works

4 min read

What takes time at a traditional agency is rarely the work itself, but everything that happens before anything works. We use AI and automation to get to something you can test sooner, and to connect the website to your daily operations so less has to be done by hand. A person is still responsible for the decisions, the design and the quality.

Two ways of working

Less waiting, more that works.

  • The usual route
    • Planning, meetings and sketches
    • Another round of feedback
    • The website arrives, the work is still done by hand
  • How we work
    • A written answer with what we see
    • Something you can see and test early
    • Connected to operations, less manual work
AI and automation are how we work. A person is responsible for the decisions, the design and the quality.

What takes time at a traditional agency is not the work itself

A business wants a new website, an online shop or an easier working day. Then the round begins: planning, meetings, sketches, another round of feedback and more meetings. Months later, the website arrives.

Often most of the daily work is still done by hand. Orders are typed in again, enquiries sit in several inboxes, and the same customer details are entered into two or three systems.

We think that way of working should change, so we have built the agency around automation, systems that connect, and AI where it saves time.

Something you can see and test early, instead of more meetings

You describe in your own words, in writing, what it is about. You get a written answer with what we see, and a written proposal with what we will do, in what order and what it costs. Nothing starts until you have said yes. That is also how it reads on our contact page.

AI helps us get from your description to something you can actually see, try and comment on sooner. Your feedback is then about something that works, not about a sketch.

A website should do more than look good

A website that is connected to your operations does part of the job for you: bookings, payments, enquiries, customer follow-up and an overview of what comes in. That is what we mean by a website for your business.

A few examples of what we have built: a car workshop where tyres and rims from the supplier are updated on the website every hour. A restaurant where Christmas party and catering requests are approved by staff before the guest gets a reply. A dog salon where bookings are checked against the owner’s own calendar and the owner approves. More are under projects.

What gets copied between systems every day should run by itself

If someone copies the same information between three systems every day, there is usually something we can automate. Sales from the online shop can go straight into Tripletex or Fiken, prices and stock can come from the supplier, and enquiries from forms, e-mail and bookings can be gathered in one place and reach the right person.

That is automation and integrations, and it is about connecting the systems you already use, not replacing everything.

AI handles the repetitive tasks, people make the decisions

We use AI for work that repeats: sorting enquiries, summarising, drafting and speeding up development. A draft reply is not sent until a person has approved it.

Our time goes to what needs judgement: what to build, how it should look, whether it holds up, and which problem in the business it actually solves.

Our own tools where nothing fitted

When we have met the same need at several businesses, we have made it into a tool of its own. Ovanap Renhold brings plans, hours, contracts and safety ID cards together for cleaning companies. OHO Roof is a roof calculator where the homeowner types an address and the roofing company receives the request with roof area and roof type. Both are described on our Norwegian pages.

Internally, we use our own tools to keep projects, operations and follow-up in one place, so less falls between the cracks when something needs fixing or updating.

Three questions that matter more than which tools an agency uses

As a client, how many tools an agency uses rarely matters to you. What counts is three things: Does the solution work? How quickly do you see results? Does it make running the business easier?

Those are the questions we try to answer in every proposal, before anything starts.

AI does not make an agency better by itself

AI on its own does not make the work better. Combined with good systems, people who know the craft and a clear way of working, it changes how much a small team can deliver.

The goal is not to produce more websites. The goal is for your business to get more done with less manual work.

Which task do you wish would run by itself tomorrow?

Think of one task in your business that repeats every day or every week: a list updated by hand, orders typed in again, or enquiries that need sorting. Write it to us, and we will reply in writing with what can be automated and what it takes.

Questions and answers

What do you use AI for?

For work that repeats: sorting enquiries, summarising, drafting and speeding up development. A person approves before anything is sent to a customer, and we make the decisions ourselves.

Do we have to replace the systems we use today?

Usually not. We connect the website, online shop, accounting, e-mail and calendar you already use. If nothing fits, we say so and propose what needs to be built.

Will I know the cost before you start?

Yes. You get a written proposal with what we will do, in what order and what it costs. Nothing starts until you have said yes.

What is done by hand in your business today?

Describe the task in your own words. You get a written answer with what we see, and a proposal before anything starts.

Describe the task