A website that does its job: customers find you, understand you and get in touch

Yes, if your customers compare before they get in touch. Your Google profile and social media help, but on your website you decide what the customer sees. For many businesses, one good page is enough.

It depends on what the site has to do: the number of pages, the texts, forms, booking or a webshop. You get a written proposal with scope and price before anything starts. This guide explains what drives the price.

Start with what the site should get customers to do: call, send a request, book or buy. Have a short text about each service ready, the area you cover, some real photos and who should receive the enquiries. Then choose whether to build it yourself in a tool such as Wix or Squarespace or have it made, and make sure the domain is in the company’s name either way. Doing it yourself or using an agency is explained in a separate guide.

Yes. If you sell a few services, appointments or gift cards, customers can pay with Vipps (the Norwegian mobile payment app) or by card right on the site or in the booking, without a full webshop. If you have many products with shipping and stock, a webshop is the better fit. Either way you need a business agreement with the payment provider, and the payments must be recorded correctly in your accounts.

Often, yes. Many sites need better texts, faster loading and forms that work, not a completely new site. We look at what is there first.

Not if the move is done properly: every old address sends people on to the right new page, and the content comes along. We list all the old pages before the move and check afterwards that no old link ends on an error page. Your e-mail is not touched.

You own the domain and the content. We set it up so you can move the site to another provider if you want to.

No, the duty to publish a statement applies to public bodies. But websites aimed at the public should also be usable by everyone when a private business runs them.

Yes, if the site collects information about people, for example through a contact form, bookings, a newsletter or visitor statistics. The privacy rules require you to say what you collect, why, how long you keep it and who you share it with, in plain language and separate from other terms. Write it from what the site actually does, and link to it from the forms and at the bottom of every page. The Norwegian Data Protection Authority (Datatilsynet) has guidance on what to include.

Make it easy to get in touch where the customer is: the phone number visible on phones, one clear next step on every page and a short form. First check that the form actually delivers, or you are improving something that does not work. Then change one thing at a time and compare the number of enquiries before and after.

You put the sign-up straight on the course page, so the participant picks a course, fills in name and e-mail and gets a confirmation at once. Before we build, you decide how many places each course has, whether the participant pays with Vipps straight away or gets an invoice, and what happens when the course is full. We have seen the confirmation land in spam, so we test it before opening. You get a written proposal with scope and price before anything starts.